Born and raised in Las Vegas, Brian “Paco” Alvarez has spent his life curating, creating, and preserving the city’s creative spirit. In a city known for neon and nightlife, Paco invites us to look deeper – to see the art, the architecture, the performers, and the stories that have shaped Vegas for generations. As he puts the final touches on a months-long mural inside Freed’s Bakery, Paco reflects on the rich cultural history of Las Vegas and why he’s never felt the need to leave. Because when your city is one big creative playground, there’s no better place to be.
