One thing's for sure - they've stood the test of time. Luv-It Frozen Custard is now considered a "landmark" and is one of only 10 local businesses listed on a historic map available in the downtown area for visitors. Luv-It Frozen Custard was founded in 1973. The business survived mainly on word-of-mouth advertising for over 37 years and has maintained the same location since 1973 while continuing the walk-up order window service. It's so popular, expect to line up along the 50 foot building during peak season! We recommend "The Western" - you'll Luv-It!