Founded in 1981, Ethel M Chocolates is So. Nevada’s very own gourmet chocolatier for 30 years. Free self-guided factory tours showing every step of candy-making in the chocolate factory and guests enjoy free chocolate samples at the conclusion of the tour. The company’s founder and creator of M&M’s, Mars bars Forrest Mars Sr., retired from the family’s business, Mars Inc. and created Ethel M Chocolates as a tribute to his mother and chocolate-making heritage. Explore the Botanical Cactus Garden and enjoy the cactus lighting display making a "sweet" and magical experience during the holidays.