In 1995, Sam Joffray founded Concept Matters, an event and new media solutions company that has served multiple clients over the past 25 years, including the National Football League, Louisiana Superdome, Playboy Enterprises, New Orleans Saints, Dixie Beer, Pat Obrien’s, the New Orleans Chamber, the College Football Playoff Group, Howard Hughes Corporation, and most recently, the Las Vegas Convention and Visitors Authority.
Joffray began his work with the National Football League and New Orleans Super Bowl Host Committee in 1997, as the city began preparations to host Super Bowl XXXI. Since that time, he has coordinated media and communications efforts in the Super Bowl Media Center as an NFL vendor for the past 25 consecutive Super Bowls.
After joining the Greater New Orleans Sports Foundation staff in 2000, Joffray coordinated all communications efforts for the organization and the events it hosted. As Senior Vice President, he handled event development for the organization; managing competitive bid processes that attracted sporting events of all sizes to the City of New Orleans, including multiple Super Bowls, Final Fours, NBA All-Star Games and WrestleManias. In hosting those events and many others, Joffray held multiple event operations titles, in addition to serving as the Associate Executive Director for the 2013 Super Bowl Host Committee, and leading the Host Committees for WrestleMania XXX in 2014, and WrestleMania 34 in 2018. After helping the LVCVA coordinate the bid to host Super Bowl LVIII, Joffray immediately accepted the role of Executive Director of the Las Vegas Super Bowl Host Committee, where he will oversee the day-to-day operations of the Host Committee between now and 2024.