OPEN EYES. OPEN MIND.
When Brazilian artist, designer and family man Adhemas Batista was invited to be a part of Vegas: Alter Your Reality, he had his own ideas of what this city was all about. “I had a vision that Vegas was mostly for single people.”
Adhemas Batista has an incredible portfolio of work. But this project was going to be something different.
“I have done websites, mobile applications, print advertising, packaging, branding, social media and animations. The difference (with virtual reality) is you can make people feel. … It’s like creating a new world for other people to see. It’s getting inside my own brain.”
“… Because [VR] is totally new and something that I believe is going to be the future, I was very proud to be one of the artists chosen for this project.”
The project was exciting, for sure. But his preconceived notion that Vegas was a singles-only city didn’t quite give him the inspiration he was hoping for. Batista is a happy guy and his work reflects that. It’s full of color and bliss. Family is super important to him. And that inspires some of his art.
Luckily, Adhemas had a chance to really see Vegas before he started on his new endeavor. “This was the first time that I had the opportunity to go out with locals. So, they taught me more about the place and what it looks like.”
He had royal treatment at Caesars Palace. He ate amazing food at Bazaar Meat by José Andrés. He walked the Fremont Street Experience in Downtown Las Vegas. And he saw The Beatles™ LOVE by Cirque du Soleil® at The Mirage.
"I enjoyed Cirque du Soleil, which was a great experience. … I haven’t been before, so it opened up my mind. [Vegas has] great shows, great food.”
Adhemas was able to see depth and variety and color. He was the center of his experience. It was something that felt like it was just for him, something he could and wanted to recreate.
“… This is like wonderland. This is the place you discover new things. You feel frightened sometimes. You feel happy. You feel joy. There are different emotions combined into one journey.”